Prime Focus’s Whirlpool Commercial

Prime Focus recently completed a new commercial for Whirlpool that shows a baby, in the womb, that the new clear Whirlpool Water Purifier can bring a smile to. It’s a short piece done by 10 animators in 12 days, that exemplifies some of the arguments between making realistic animations and making artistically pleasing ones. We always stumbled upon healthy debates like how much colour details of blood vessels to be revealed, translucency for the skin during the early stages of production. Th